![]() ![]() ![]() You can never be sure if what you have is working at its best. Frequency capping allows you set limits on the impressions that are shown to an individual user over a period of time. You can set your ads to rotate more evenly thus ensuring that there is an equal ad coverage. There is a possibility that one of the other ads will convert better for this customer.įurthermore, you can use the Adwords features such as ad rotation and frequency capping if you have multiple ads. It is a good idea not to show the same ad to the same customer every single time, especially as it did not convert the first time. It is quite possible that you will see customers performing the same keyword search (or slightly different keywords) over a period of time. There are several advantages to having multiple ads in the ad group. As a rule of thumb, I recommend that you have at least three different ads in each of your ad groups. It will depend on the number of impressions you are generating for each ad and ad group in general. There is really no optimum amount of ads for an ad group. You can have several hundreds of ads per ad group but that does not mean you need have all of those at the same time. It goes without saying that you will need to have at least one ad (and one keyword) for each ad group. Ideally, you should have several keywords and matching ads in the same ad group. Each of these ad groups can in turn contain several keywords and multiple ads in them. ![]() There are several advantages to having ad groups in a campaign. When working with an Google Adwords campaign, you will need to have at least one Ad Group in the campaign. ![]()
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